If you want to create a successful virtual summit, there are a few things that you need to do first. Having a strategy is essential, as is finding speakers and sponsors. You also need to reach out to your network to ensure that people know about your virtual summit. To make this process as smooth as possible, you should develop a template that contains all the information needed for your virtual conference. It should include the strategy, target audience, topics, and speakers.
Building relationships with industry leaders through virtual summits
When promoting your virtual summit, it’s crucial to identify the industry leaders who can benefit from the event. Then, using a trusted third-party promoter, you can connect with these industry leaders, who can help you build your authority and influence. The virtual summit software can help you generate a huge list of new leads, but it’s also crucial to answer any speakers’ questions. Once you’ve identified your speakers, it’s time to plan the promotional campaign. If you’re promoting the virtual summit, don’t forget to hand them promotional materials.
A virtual summit can be free while it’s streamed live, but it can have an end date and then go offline, leaving only attendees who have purchased an All-Access Pass to access the content. You can even offer games during the summit to engage attendees and spark their curiosity. You can also incorporate two-way communication through interactive polls and Q&A sessions. Regardless of your virtual summit’s length, turning it into a membership area that provides a high-quality experience to attendees is easy.
Selecting speakers
One of the most critical aspects of planning a virtual summit is selecting speakers. The speakers you choose will help market your summit. You should keep in mind the deadline of your event and the number of email subscribers you have. Once you know these details, you can choose speakers based on their expertise and interest. To get top-rated speakers for your virtual summit, you must carefully plan your speakers’ schedule. Some speakers may require months’ notice to accommodate their schedules.
After choosing your speakers, you need to plan how to present the content to them—select speakers with high credibility and relevance. Industry experts have a higher signup rate than non-experts. Also, these speakers’ audiences are likely to be pre-qualified. For this reason, you should include speakers that specialize in your field. You should consist of an industry expert in each virtual summit you plan. A virtual summit with industry experts is more likely to get high signup rates and generate leads.
Creating a registration page
The first step in creating a virtual summit registration page is to design a call to action module that encourages participants to register. This could be a picture, gif, or video. Include a countdown timer to enable users to register as soon as possible. After the registration period, a form should be visible on the main page with all pointers. The form should ask for the primary data, like name and email address, as this will help the organizers’ contact attendees.
When creating a virtual summit registration page, you must remember your audience’s goals. Remember, a prospective attendee is your best opportunity to close a sale. If your homepage doesn’t set the expectation of the audience, it’s a missed opportunity. A registration page that captures prospects’ interest and fulfills their needs will increase your chances of generating leads. A registration page should be aesthetically pleasing and include all the prospective information attendees need to know.
Monetizing a virtual summit
One of the most effective ways to monetize a virtual summit is to sell a membership site. You can do this by bringing on sponsors who will pay for publicity. These sponsors will be people in the same field as your audience and will benefit from the exposure your summit will get. Here are some strategies to monetize your virtual summit:
Create a list of potential attendees to generate interest in your virtual summit. Use your list to send marketing emails to people who might be interested in attending. Next, partner with other companies or people in your niche and use their advertising budget to promote your summit. Paid social media ads can drive people to register for your summit. Lastly, provide a free access period to entice as many people as possible. Once your summit is underway, you can move on to monetizing it.
Getting sponsors on board
In a webcast by the Northstar Meetings Group, we discussed some strategies for enhancing virtual sponsorships and elevating your online events. Sponsorships can play an essential role in the success of your virtual summit. Attendee feedback and responding to their feedback can help you attract the right sponsors. If you want sponsors on board for your virtual summit, you need to get creative and start thinking like them. In the meantime, follow these tips for attracting sponsors.
If you are going for a partnership with a brand, you must understand and respect their value proposition. Make sure to partner with brands with the same vision, values, and ethos. For example, the World Health Organisation has partnered with Knox Frost, a global healthcare agency, to promote wellness and healthy lifestyles. It is important to note that many people communicate with potential sponsors via phone, which can be intrusive.